How Zeneme turned unclear margins into confident product pricing.
Gaurav from Zeneme was struggling to understand the actual profitability of individual products. While sales numbers were available, it was difficult to determine how much profit each product truly generated after accounting for the costs involved in selling online. Without clear product-level profitability, pricing decisions were largely based on assumptions.
Zeneme
Before DeepEcom
Gaurav from Zeneme was struggling to understand the actual profitability of individual products. While sales numbers were available, it was difficult to determine how much profit each product truly generated after accounting for the costs involved in selling online. Without clear product-level profitability, pricing decisions were largely based on assumptions.
What DeepEcom implemented
The transformation
Fragmented marketplace data goes in one way. It comes out as order-level, GST-ready, ERP-ready accounting.
- Product-level profitability was unclear
- Revenue costs and deductions not visible per product
- Pricing decisions based on assumptions
- Difficult to identify which products needed repricing vs genuinely profitable ones
Marketplace data, payments and accounting pass through one connected financial layer.
- Product-level revenue, costs and deductions brought together
- Net profitability visible for every product
- Products with weak or negative margins identified
- Clear, data-driven view of repricing opportunities
What changed
With a clear understanding of the actual profit per product, Gaurav could make informed pricing decisions and reprice his product portfolio with confidence. Profitability analysis went from a complex exercise into a clear, actionable pricing strategy.
